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In this rain wandering season, justafter the Los Angeles 2009 chun xia fashion week is probably the last year. Compared with four fashion week, Los Angeles lack sufficient number of brands, this one season is 23 brand are the new created small brand dud, Los Angeles fashion week cannot attract each big buy a hand's attention. Unable to find enough sponsors, karen millen dresses sponsor may not continue to this every time need to spend $1 million fashion week. The more awkward is, Los Angeles fashion week is more like a public holiday, instead of commercial activities, to save money, organizers of this year even made such provision: before 2pm forbid provide alcoholic beverages. In 1929 American stock market crash, the great depression comes, female people dress can cover half crus, arrived the dow straight thousands of point in the 1960s, the golden age of the popular mini became dress, and came to the 70's Arabian countries oil embargo in flagging, led the American economy on the streets of New York through most of the women are changed into the long and ankle-length skirt -- so anecdotal one story is: woman skirt length and economic prosperity degree is inversely proportional to the. Anyway, the economy can be said to be the whole fashionable tide of a big vane, economy trends on people's purchasing power has a direct impact. Global fashion industry's m&a boom Let us look at financial crisis, the fashion industry under the typhoon recently what happened in the big events? Iceland's financial crisis affecting Baugur group, the Jonasgeir icelanders Karen Millen Lace trim tailoring dress Johannesson corporations under it, British retailers what Fraser, brand of Oasis, Karen Millen, etc, as well as the first Pucci creative director Matthew Williamson personal brand. In financial crisis to find buyers. Topshop club boss sir Phillip Arcadia group Green may by 20 billion pounds over, an estimated net worth of Green in 43 billion pounds or so. But they also have other private equity fund to competition, such as Texas Pacific Group, Permira and Alchemy, Blackstone. Golf brand Ashworth have recently been Adidas to 7280 million dollar acquisition, and assumes its 4630 million dollars in debt. Ashworth to California for headquarters, the second quarter of this year show losses topping $9.6 million. At present in China Ashworth by Hong Kong listed companies YGM agent, there have been dozens shops. Adidas post-acquisition will make its another golf brand TaylorMade product line of further expansion. In the economic crisis comes amid global fashion intra-industry big of group's fund superiority and scale operation advantages. And under every class brand differentiation positioning, also can to a certain extent complement each other form "same-total-sum-game" product line. Therefore, for many brand character, not be group acquired, it means that company went bankrupt, more people are unemployed. Aquascutum (jas lattice poem Dan) President Kim Winser recently put together with management (management buy-out MBO), at present the parent company Renown since 1991, has elegant lattice poem Dan, although group have 62 brand, but this a global brand, the company performance in recent years declining, sell jas lattice poem Dan and closed 15 losses brand will be adjusted start. Kim Winser once will become the British old-line Pringle was brand new fashion into luxury brands, therefore get queen Elizabeth ii's awards. She 2006 join Aquascutum success turn things around, making the brand image and sales rising, 2007 sales reached 2.2 billion pounds in 2010 and plans to reach 450 million pounds.

Facing the market after the financial crisis,Karen Millen dress high-end luxury brands in succession began another job. But in China, they are still in the market is going higher, allowing them to the Chinese market as facing financial storm "havens". From is located in Beijing CBD core zone of guomao, intime, xinguang heaven and earth to see such prosperous business circle mall, Louis vuitton, ancient posture, giorgio armani, prada other brand poster still ZhengHui. Photograph considerably These once let a person "unattainable" of big shop sign, children are constantly poured into the streets of Beijing. In the third quarter of last year, Beijing alone will successively there are three luxury store into try business, it is respectively: guomao regional intime yue life, DaWangLu regional meimei's department store and wangfujing regional lotte intime center. Wangfujing area has collected a large number of retail business, which wait half are luxury brand shop: kadeya, love MaShi, brahman grams yabao etc, they think that Beijing has become the disadvantages of luxury harmony. At the end of 2008, Richmont group's senior wrist watch brand JiangShiDan Houston and men's clothing brand terengganu xi road, not hesitate heavy gold in Shanghai build two years brand home was officially launched, this is a kind of combination display and sale, recreational functions such as "super flagship store". The first domestic chain specializes in high-grade mechanical clock sounds become ZhongHang chairman WeiAnWen also think: "China could become an international brand of a gleam in the financial storm under shelter harbor." In the global financial crisis in the backdrop, although industry for Beijing luxury brands of continuously introduce new attitude, but hold reserves all statistics are shows luxury consumption in the good: Chinese luxury consumption as high as 20 billion dollars; China became the second only to the United States and Japan's third-largest luxury consumer. Although speed is slowing down, but Beijing consuming capacity of each luxury-goods groups turnover of positive growth destinations. Luxury market 2009 to atrophy American bain company has released the survey report shows, facing the global financial crisis,karen millen dresses 2011 even the most wealthy consumers are also cuts in spending. This may cause the global luxury retail market in 2009 will appear to atrophy. Bain company is affected by Italian luxury-goods firms federation for this poll commissioned. The results showed that the global luxury sales will plunged, 2008 growth slowed to just 3%, sales amount for 1,750 billion euros, growth far below 9% of 2006 and 2007, the 6.5 percent. Report says, luxury goods market 2009 will face 6 years first recession. According to a stable exchange rate estimation, the overall sales will drop by 7%. Europe and America etc. "mature market" still accounts for nearly 80 per cent of global sales of luxury goods, but the proportion is also atrophy. Bain company in milan, Italy partner Claudia DE al skin together, "says" financial crisis will lead to some fields into recession, have much influence and duration will be partly depends on how to deal with the company. Life most tenacious will be those who have strong international and diversification of brand company."