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In this rain wandering season, justafter the Los Angeles 2009 chun xia fashion week is probably the last year. Compared with four fashion week, Los Angeles lack sufficient number of brands, this one season is 23 brand are the new created small brand dud, Los Angeles fashion week cannot attract each big buy a hand's attention. Unable to find enough sponsors, karen millen dresses sponsor may not continue to this every time need to spend $1 million fashion week. The more awkward is, Los Angeles fashion week is more like a public holiday, instead of commercial activities, to save money, organizers of this year even made such provision: before 2pm forbid provide alcoholic beverages. In 1929 American stock market crash, the great depression comes, female people dress can cover half crus, arrived the dow straight thousands of point in the 1960s, the golden age of the popular mini became dress, and came to the 70's Arabian countries oil embargo in flagging, led the American economy on the streets of New York through most of the women are changed into the long and ankle-length skirt -- so anecdotal one story is: woman skirt length and economic prosperity degree is inversely proportional to the. Anyway, the economy can be said to be the whole fashionable tide of a big vane, economy trends on people's purchasing power has a direct impact. Global fashion industry's m&a boom Let us look at financial crisis, the fashion industry under the typhoon recently what happened in the big events? Iceland's financial crisis affecting Baugur group, the Jonasgeir icelanders Karen Millen Lace trim tailoring dress Johannesson corporations under it, British retailers what Fraser, brand of Oasis, Karen Millen, etc, as well as the first Pucci creative director Matthew Williamson personal brand. In financial crisis to find buyers. Topshop club boss sir Phillip Arcadia group Green may by 20 billion pounds over, an estimated net worth of Green in 43 billion pounds or so. But they also have other private equity fund to competition, such as Texas Pacific Group, Permira and Alchemy, Blackstone. Golf brand Ashworth have recently been Adidas to 7280 million dollar acquisition, and assumes its 4630 million dollars in debt. Ashworth to California for headquarters, the second quarter of this year show losses topping $9.6 million. At present in China Ashworth by Hong Kong listed companies YGM agent, there have been dozens shops. Adidas post-acquisition will make its another golf brand TaylorMade product line of further expansion. In the economic crisis comes amid global fashion intra-industry big of group's fund superiority and scale operation advantages. And under every class brand differentiation positioning, also can to a certain extent complement each other form "same-total-sum-game" product line. Therefore, for many brand character, not be group acquired, it means that company went bankrupt, more people are unemployed. Aquascutum (jas lattice poem Dan) President Kim Winser recently put together with management (management buy-out MBO), at present the parent company Renown since 1991, has elegant lattice poem Dan, although group have 62 brand, but this a global brand, the company performance in recent years declining, sell jas lattice poem Dan and closed 15 losses brand will be adjusted start. Kim Winser once will become the British old-line Pringle was brand new fashion into luxury brands, therefore get queen Elizabeth ii's awards. She 2006 join Aquascutum success turn things around, making the brand image and sales rising, 2007 sales reached 2.2 billion pounds in 2010 and plans to reach 450 million pounds.